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Volkswagen hires Bicom

Automaker Volkswagen Canada of Ajax, ON has retained Bicom of Toronto has its strategic public relations agency of record. The firm won the account in a request-for-proposals process. The assignment includes media relations and influencer relations, as well as support for the brand’s charitable and social activities.

“As Volkswagen continues on the journey of delivering on our core value pillars of inclusivity and sustainability, we are excited to partner with Bicom to help demonstrate to Canadians our key actions and commitment to ‘Be the Change,’” said Lynne Piette, director of marketing at Volkswagen Canada.

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