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Meridian breaks What If campaign

Meridian Credit Union of Toronto has begun a new brand campaign called “What If.” According to the company, the campaign is intended to depict the credit union’s services as part of a consumer’s efforts to “build resilience, today and in the future, in every aspect of their lives.” It consists of conventional and streaming television advertising, as well as out-of-home executions. In addition, a website at <> provides additional information about preparing for various financial situations. Other elements include in-branch materials, digital ads and social media content. The Ontario campaign was developed by SOS Design and Twenty6Two.

“Resilience is what helps us navigate stress situations, bounce back and keep going," said David Moore, chief marketing officer at Meridian. “The campaign speaks to our need to prepare, plan and gain perspective as we face the unexpected. As a company, Meridian can't promise positive outcomes, but we can bring resources, tools and support to make our members' life journeys a bit easier.”

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