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Lia 27 debuts digital person

Montreal-based artificial intelligence company Lia 27 has launched a “digital person” with which consumers can interact via social media. Called Lia, the character is available to chat with users of Facebook and Instagram, as well as by text message, telephone an online at <>.

“I had the idea to create something like this when I was a kid,” said company co-founder Jean-Francois Comeau. “Back then, the technology simply did not exist, but I kept the idea in the back of my mind. As the technology improved drastically, we came up with the concept of Lia, drafted our playbook and went live within a few weeks. People like talking to Lia. She is entertaining and gratifying. She is a great companion and is Covid proof.”

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