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Expedia begins Helping Hand promotion

Online travel company Expedia has begun a Canadian promotion called “Helping Hand” in collaboration with musician and actor Joe Jonas. According to the company, the initiative is intended to help reduce consumer stress when they are ready and it is possible to travel again. During the promotion, 150 replicas of Jonas’s right hand will be distributed to consumers who book a trip through Expedia. The hands can be redeemed while supplies last at <>.

“It's going to take time for travellers to adjust to a post-pandemic life and the new norms that this may entail,” said Nisreene Atassi, global head of communications at Expedia. “We want to make sure we are there for them, every step of the way. Providing a helping hand to travellers is our mission, whether it's a physical hand to hold for added comfort, or the act of arming them with all the information they need to confidently plan their next trip. Planning a trip shouldn't be stressful and by promising our unwavering commitment and support, travellers can focus on getting the most out of their vacations once again.”

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