Olli Brands retains Mint
By Adnews Staff
Olli Brands, a manufacturer of cannabis-infused products based in Etobicoke, ON, has hired Mint of Toronto as its marketing agency of record. The agency will develop a campaign to support the launch of Olli’s “Cannabis 2.0” line of products. The assignment includes brand strategy and design, as well as content production for the launch, website development, social media activities, community management, corporate partnerships and public relations. Mint has been producing creative for Olli since 2020.
“It was important for us to find an agency partner that understood our brand and our industry, but more importantly, our customer,” said Sarah Gillin, CEO of Olli Brands. “We have an exciting and thoughtful range of delicious, premium products launching in Canada this year, and having a partner who will help us build those lasting relationships with our consumers is just what we need to continue to focus on our innovation and growth.”