UNICEF breaks vaccination campaign
Humanitarian organization UNICEF Canada has begun an advertising campaign focusing on its COVID-19 vaccination work in developing countries. Created by Juniper Park TBWA of Toronto, the campaign consists of a television commercial describing the organization’s participation in efforts to provide two billion vaccine doses globally. It also encourages consumers to donate to these efforts. It will air during World Immunization Week from April 24 to April 30. The Quebec version of the ad was produced in association with Tam-Tam TBWA. Media work is being handled by PHD.
“Our hope is that the campaign shows the knock-on effects of UNICEF’s COVID-19 vaccination rollout,” said Jenny Glover, executive creative director at Juniper Park TBWA. “The pandemic has had a detrimental impact on the lives of already vulnerable children around the world because when the adults who support, care for, and protect children are affected by the virus, the children themselves are left at risk. So, UNICEF’s logic is simple. By vaccinating adults, they’re indirectly protecting children.”