Adidas breaks Impossible is Nothing campaign
Adidas Canada has begun its version of the athletic apparel company’s international campaign, “Impossible is Nothing.” It consists of a series of videos on the theme of “seeing possibilities with optimism to shape a better future, together, for all people and our planet.” The Canadian campaign will involve the participation of 10 athletes, including Kyle Lowry, Tessa Virtue, Connor McDavid and Sarah Nurse. In addition to the videos, Canadian elements will include out-of-home advertising in Toronto, Calgary and Edmonton, paid social media posts, digital advertising, television commercials and in-store materials. The campaign will run through the summer.
“‘Impossible is Nothing’ is a mindset rooted in possibility and optimism, across our brand, our partners and our products,” said Stewart Smith brand vice-president at Adidas Canada. “We are thrilled to be partnering with several Canadian athletes who through their experiences, help to shine a light on this and inspire consumers to see possibilities through credibility, inclusivity and sustainability.”