Weber Grills conducts Quebec campaign
By Adnews Staff
Cooking equipment maker Weber Grills has begun a new brand campaign in Quebec using the theme of hockey. The campaign features Marc Bergevin, general manager of the Montreal Canadiens. In the 15-second French-language video, he references a 2019 campaign by the company that featured then-Canadien P.K. Subban, who was recently traded by the team.