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ImagineAR debuts new branding

Vancouver-based augmented reality developer ImagineAR has undertaken a rebranding initiative. According to the company, its new visual identity and logo are intended to better convey its personality and services. A redesigned website is expected to launch within two months.

“The logo is impactful and now being treated in all capital letters,” said Sylvie Ozipko, head of the company’s logo design staff. “It offers the brand a strong presence while still keeping it approachable and fun. Using an A with the horizontal line removed, also reinforces the triangle shape in our AR icon and continues our theme of imagination as when read, our brains fill in the missing shapes.  The prism and lighting effects creates depth and interest to the logo and reflect the endless possibilities of our immersive content.”

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