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Michelin sponsors Sports Car Championship

Recently-launched auto racing series Sports Car Championship Canada has signed a sponsorship agreement with Michelin North America Canada. Michelin will now be the official tire of the series. According to the company, the sponsorship is part of a larger effort to expand its presence in the motorsports sector. The 2021 Sports Car Championship Canada series will race GT4 and TCR sports cars in Ontario and Quebec, with plans to expand to other Canadian locations. It will begin May 21.

“Becoming the official tire of Sports Car Championship racing in Canada demonstrates Michelin's growing North American motorsports presence,” said Tony Menard, motorsport director at Michelin North America. “With IMSA, the Porsche Carrera Cup and now the Sports Car Championship, we're seeing more drivers and racing series taking into account the importance of tire performance.”

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