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Montellier breaks new campaign

Carbonated water company Montellier of Quebec City has begun a new brand campaign, developed by Juniper Park TBWA and its Le Parc Design division. According to the company, the campaign is intended to highlight the “unique and naturally balanced taste” of its products. It consists of a video ad, accompanied by in-store, digital, print and social media elements. Montellier is distributed by PepsiCo.

“We are thrilled to announce the launch of this new campaign,” said Emilie Coulombe, sales director at Montellier. “The Juniper Park TBWA team was able to come up with an innovative and creative way to present one of our brand’s key attributes. JP’s team has a strong aesthetic sense and we truly appreciated working with them and the PepsiCo team to turn this idea into a great campaign platform.”

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