Molson Canadian sponsors new hockey languages
Beer brand Molson Canadian has signed a sponsorship agreement with Sportsnet to present Hockey Night in Canada in seven additional languages in Canada. According to the company, this will be the first time so many language options have been available during the show’s broadcasts, which will begin on April 17. Hockey Night in Canada broadcasts will be available in English, French, Punjabi, Cantonese, Mandarin, Hindi, Vietnamese, Tagalog, German and Arabic. The languages will be made available using technology and commentators from Spalk. Molson Canadian is produced by Molson Brewing, the Canadian division of Molson Coors.
“Canada is among the most multicultural nations in the world, and what an incredible thing it could be to intersect the pride we have in our country's game with the pride we have in the diversity of its people,” said Joy Ghosh, senior director of Molson brands. “As Canada's oldest brewery, connecting people over a beer for 235 years and being a decades-long supporter of hockey, we're excited to make something so special happen on April 17.”