Quebecor rebrands sales division
Quebecor of Montreal has begun a rebranding initiative for its sales division. The unit, previously known as Quebecor’s Advertising Sales, will now operate as Quebecor Expertise Media. The new brand identity is intended to better illustrate the division’s efforts to meet the goals of its clients. To promote the new branding, the company has released an online video.
“When I started at Quebecor, I wanted to shift our approach and change our strategies,” said Patrick Jutras, chief advertising officer at Quebecor. “I wanted to use our unique and converging ecosystem to optimize our partners’ media placements. Today, this vision is coming to life with a new name and a new graphic identity that better reflects what we are: an experienced team of dedicated people, representing the brands that bring us together and one of a kind local platforms. By pooling our talents together, we join forces so that each and every one of our clients may benefit from our expertise.”