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Hornblower Group rebrands

The Hornblower Group, a company specializing in transportation-based entertainment, has undertaken a rebranding initiative called City Experiences. The company offers water- and land-based tours in various cities internationally. As part of this rebranding, Hornblower Niagara Cruises, which offers boat tours of Niagara Falls, will now operate as Niagara City Cruises.

The City Cruises division will offer private events, dining cruises and water sightseeing in a number of cities under the names Alcatraz Cruises, Boston Harbor Cruises, City Cruises in the UK, Gananoque Boat Line, Hornblower Cruises & Events, Niagara Cruises, Potomac Riverboat Company, Spirit Cruises, Odyssey Cruises and Statue Cruises. The company’s land-based services will now operate as City Experiences.

“When we hit the water for our 2021 season, we will be sporting a new name and a new look, but the breathtaking experience aboard our boats will not change,” said Mory DiMaurizio, chief operating officer of City Cruises Canada. “The rebrand will also allow us to better integrate with other City Experiences properties, bringing more technology into play for an improved guest experience.”

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