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Flow Water begins new campaign

Alkaline water company Flow Water has begun a North American advertising campaign. The initiative consists of out-of-home two executions called “Beautiful Inside and Out” and “Uplifting Hydration.” The creative features a number of personalities who are investors in the company, including musician Shawn Mendes, actress Halle Berry, basketball player Russell Westbrook, musician Taboo, author Hannah Bronfman and model Paloma Elsesser. According to the company, the campaign focuses on Flow’s efforts to “inspire personal wellness through the power of drinking delicious, mineral-rich alkaline spring water.” The effort also includes in-store materials.

“Our campaign is grounded in the same visual language that has helped make the Flow brand a favorite with nearly 18 million consumers,” said Krissie Millan, chief marketing officer at Flow. “A sophisticated balance of wit, positivity, energy and colour. Together with this talented team, we created uplifting, energizing imagery that speaks to the positivity and optimism of Flow as a brand and a company.”

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