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Kraft Dinner conducts aromatherapy promotion

Kraft Heinz Canada has recently been conducting a promotion for its Kraft Dinner product line to coincide with April Fool’s Day. The social media promotion features a non-existent product called “The Smells Like KD Essential Oils Kit” that purports to be an aromatherapy oil that smells like Kraft Dinner, along with a diffuser. The company will reveal that this is not a real product on April 1. The campaign was developed by Salt XC, with media work by Carat and communications by The Colony Project.

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