Reddit opens Canadian office
Social media website Reddit has officially opened an office in Canada. Located in Toronto, the office will handle management, sales, community relations and engineering in this country with the aim of increasing the site’s user base. According to the company, Canada is its third largest market after the US and the UK. According to the company, Canadian Reddit users are 59% between the ages of 18 and 34, and spend approximately 30 minutes a day on the site.
The Canadian office will be managed by Reddit’s international head, Tariq Mahmoud. The Canadian sales staff will be headed by Harold Klaje, the company’s president of global advertising. The company is currently seeking a country manager and additional sales staff.
“Canada is already home to a deeply engaged Reddit audience that is growing steadily by the day and it is a top priority for us and our internationalization strategy,” said Reddit chief operating officer Jen Wong. “Establishing a dedicated presence in the market will ensure best-in-class teams, tools and resources to continue to build out our growing user base and level-up our offering to local clients in a more focussed, nuanced way.”