Sun Life, Raptors ready fitness promotion
Sun Life Financial of Toronto is preparing a promotion in association with the Toronto Raptors basketball team called the "Sun Life Healthy You Challenge.” Beginning April 5, Raptors players Chris Boucher and Jerome Williams will offer weekly challenges intended to encourage Canadians to improve their physical and mental health. Participants will be eligible to win Raptors merchandise and a virtual meeting with the players. The campaign will take place on Twitter and Instagram.
“This is a unique way for our two brands to come together and reinforce the importance of setting goals to stay mentally and physically fit,” said Véronique Dorval, senior vice-president of client experience at Sun Life. “A year into the COVID-19 pandemic, this challenge is geared to help Canadians live healthier lives.”