McCormick continues My Home promotion
By Adnews Staff
McCormick & Company is continuing a campaign for its Club House, French’s and Billy Bee product lines called “My Home is Canada.” The promotion, which features figure skater Scott Moir, began in January by encouraging consumers to demonstrate their national pride by submitting images of favourite places, foods or moments via social media.
The new phase of the campaign focuses on Toronto and London, ON. In Toronto, a light installation composed of images submitted by consumers will take place each evening from March 26 to April 4 at at Blue Jays Way and Wellington Street West. In London, on March 24, residents who live along a particular maple leaf-shaped group of streets that includes the company’s production facility received product samples.