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Down Syndrome Society conducts Mindsets campaign

The Canadian Down Syndrome Society has begun an awareness campaign called “Mindsets” that highlights the organization’s research into fitness as a method to improve cognition for people with Down syndrome. Developed by FCB Canada, the campaign consists of a website at <> and a series of online videos encouraging people to take part in the study.

The society is conducting this research in collaboration with Anglia Ruskin University and mobile application developer BrainHQ. It will chart the effects of brain and physical exercise on the abilities of people in with Down syndrome community using fitness trackers and a mobile app over an eight week period that began on March 21, World Down Syndrome Day.

“Our work with CDSS over the past several years has really advocated for the needs of the Down syndrome community,” said Nancy Crimi-Lamanna, chief creative officer at FCB Canada. “If we’re successful in proving a link between exercise and cognition, then this study has the power to change the way we think about learning and development. This will help to break down the systemic barriers that prevent people with Down syndrome from living their fullest lives. This could also have far-reaching implications for others living with cognitive challenges.”

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