Ikea releases ScrapsBook
Home furnishings retailer Ikea Canada has released a new cookbook containing recipes that make use of food scraps as ingredients. Called the “Ikea ScrapsBook,” the intent is to reduce food waste and “inspire home cooks.” The book was developed in collaboration with 10 North American chefs, including Adrian Forte, Craig Wong, and Trevor Bird. A digital edition of the book is freely available online at <http://www.ikea.ca/scrapcooking> as well as via Apple Books and Google Play Books. In addition, participants in the Ikea Family loyalty program will be entered into a draw for a limited-edition print copy of the book. The promotion also includes a component called “Scrapcooking Sundays,” which will take the form of a weekly series of live cooking tutorials on Instagram Live, conducted by the contributing chefs.
“In Canada, research tells us that almost two thirds of food scraps that end up as kitchen waste could have been eaten,” said Johanna Andren, head of marketing at Ikea Canada. “Seeing how much waste is created in one of the most important rooms in the home, we set out to inspire Canadians by giving food scraps another look and offering new, creative ways to reduce food waste at home.”