Sleep Country begins Sleep Promise campaign
Toronto-based bedding retail chain Sleep Country Canada has begun a campaign called “My Sleep Promise” to coincide with World Sleep Day on March 19. The effort is intended to raise awareness of the importance of sleep and to encourage healthy sleep habits. The social media campaign encourages consumers to post to Instagram a promise that they will take some action to improve their sleep habits, such as reducing screen time before sleeping or creating a calming ritual for use before bed.
As a sponsor of World Sleep Day, the company commissioned a study of Canadian sleeping habits by SleepScore Labs, which found that “many” participants get six hours of sleep or less per night.
“Sleep Country is on a mission to awaken Canadians to the power of sleep and its ability to foster better health and wellbeing, and this data reinforces that Canadians need to take active measures to prioritize their sleep,” said Dave Friesema, CEO of Sleep Country Canada. “This year has been exceptionally challenging on all of us, but the pandemic has also motivated Canadians to place a stronger importance on their personal health and wellness, and a good night’s sleep needs to be an integral part of the equation. This World Sleep Day, we want to inspire Canadians to reflect on their current sleep habits and educate them on how they can improve their sleep.”