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Kraft Heinz conducts Frozen Screen Face contest

Kraft Heinz Canada of Toronto has begun a campaign called “Frozen Screen Face” in support of its Crave line of frozen meals. Until March 22, consumers can enter a draw for one of 365 Crave meals by submitting images their their own frozen faces at <>. The promotion also includes social media activities.

“As March marks the one year anniversary of lockdown, we wanted to tap into a culturally relevant pain point that has been impacting Canadians connecting virtually from home, the frozen screen face experienced always at the worst moments on a call,” said Brian Neumann, senior manager of brand building and innovation at Kraft Heinz Canada. “The campaign, like our Crave Frozen Meals, sets out to prove being frozen isn’t always a bad thing.”

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