Kraft Heinz conducts Frozen Screen Face contest
Kraft Heinz Canada of Toronto has begun a campaign called “Frozen Screen Face” in support of its Crave line of frozen meals. Until March 22, consumers can enter a draw for one of 365 Crave meals by submitting images their their own frozen faces at <http://www.frozenscreenface.ca>. The promotion also includes social media activities.
“As March marks the one year anniversary of lockdown, we wanted to tap into a culturally relevant pain point that has been impacting Canadians connecting virtually from home, the frozen screen face experienced always at the worst moments on a call,” said Brian Neumann, senior manager of brand building and innovation at Kraft Heinz Canada. “The campaign, like our Crave Frozen Meals, sets out to prove being frozen isn’t always a bad thing.”