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AcuityAds gains Purina contract

Toronto-based marketing technology company AcuityAds has signed a contract with pet care company Purina Animal Nutrition for the use of its advertising automation service Illumin. This service, which launched last year, offers advertising planning, buying and intelligence functions.

“We are thrilled to be working with Purina to help them attain their goals using a new, innovative approach,” said Tal Hayek, CEO of AcuityAds. “The Illumin platform continues to gain momentum as we add additional clients looking to create an end-to-end consumer journey that provides full visibility and control of their advertising needs. As we move ahead, we look forward to working with more brands across diverse industries, helping them to achieve their unique advertising goals.”

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