Vitality breaks BC campaign
Vancouver-based vitamin and supplement company Vitality Products has begun an advertising campaign in British Columbia. The effort will consist of three months of radio commercials and four months of digital advertising intended to increase sales of the company’s products in the Lower Mainland area. The campaign is being managed by Stingray and Acuity.
“British Columbia is home to some of North America’s most progressive consumers of natural health products, and it’s our backyard,” said Cheryl Grant, president and CEO of the company. “We are proud to make our products in BC and will leverage the successes of this new campaign to grow in additional markets.”