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Government breaks emergency preparedness campaign

The Government of Canada has begun an emergency preparedness public awareness campaign intended to remind Canadians of the risks associated with natural disasters such as flooding, storms and wildfires. Conducted by Public Safety and Emergency Preparedness Canada, the effort encourages Canadians to better prepare for such emergencies. The national campaign will start with digital executions this month, followed by a second phase in the spring and summer consisting of radio advertising. The creative directs consumers to a website at <> for additional information.

“The Government of Canada is proud to launch a national public awareness campaign on the importance of emergency preparedness,” said Bill Blair, Minister of Public Safety and Emergency Preparedness. “This emergency preparedness campaign will encourage people to learn about the risks they face in their area and encourage all Canadians to take action to mitigate these risks.”

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