Scotiabank releases Said Before campaign
Scotiabank has begun a new advertising campaign timed to coincide with International Women’s Day on March 8. The campaign, called “Said Before,” takes the form of an online video on the pursuit of equality for women. The creative features various women reciting excerpts of speeches by influential women of the past. A 60-second version of the video will run on television nationally, accompanied by social media activities on Facebook, Instagram and LinkedIn. In addition, beginning March 8 Scotiabank will donate one dollar to the Canadian Women’s Foundation for each social media post using the campaign hashtag.