WBE Canada debuts new logo
By Adnews Staff
Toronto-based non-profit organization the Women Business Enterprises Canada Council has undertaken a new branding initiative. The organization has introduced a new logo intended to identify a product or service from a Canadian company owned by a woman.
“WBE Canada is steadfast in its commitment to the growth and success of Canadian women-owned businesses,” said Silvia Pencak, president of the organization. “The Canadian Women Brand Logo, as a visual tool, aims to identify goods and services made by and provided by verified Canadian Women Business Enterprises. On behalf of Canadian WBEs I want to encourage consumers and buyers within corporate and government supply chains to support women-owned businesses during the recovery and growth of the Canadian economy.”