Neale's Ice Cream breaks new campaign
Neale’s Sweet N’ Nice Ice Cream has begun a new advertising campaign. Developed by Juniper Park TBWA, the campaign highlights the personal story of the company’s founder Charles Neale, who began selling ice cream from a bicycle in Trinidad in the 1940s. The effort consists of an online video produced by Trampoline, a division of the agency specializing in marketing for companies with black or indigenous owners. It makes use of the tagline, “Real Caribbean flavour, real founder.” The video will be accompanied by social media activities. New branding and packaging, developed by Le Parc, will be introduced later this year.
“We’re thrilled to showcase the Neale’s Sweet N’ Nice Ice Cream story and our grandad’s legacy through the video created through Juniper Park TBWA’s Trampoline initiative, which honours our Caribbean roots,” said Andrew McBarnett, CEO of Neale’s Sweet N’ Nice Ice Cream. “We’re looking forward to continuing working with the team at Juniper Park TBWA and Le Parc this year as we introduce our updated packaging to Canadians from coast to coast.”