Avocados From Mexico continues campaign
Avocados From Mexico has begun a new phase of its “Anytime Is Avotime” advertising campaign in Canada. The effort, which began in late 2019, seeks to raise awareness of the nutritional benefits and versatility of the fruit. Developed by Sopexa Canada of Montreal, the national campaign will make increased use of television commercials, online videos, social media content and product integrations during TVA Sports broadcast of Montreal Canadiens hockey games. Digital programming will run on Quebecor and CBC online properties. In-store materials will also be featured. Media work for the campaign is being handled by Touché. It will run until early April.
“Sopexa Canada developed a campaign that is designed to celebrate the notion that avocados can make any moment more special,” said Fanny Severy, a senior account manager at the agency. “These universal moments depicted in the campaign, along with the iconic ‘Avocados From Mexico’ jingle, will be able to resonate with our Canadian consumers through an innovative execution that will break category norms across multiple touch points that are ingrained in their daily habits.”