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HearingLife conducts online promotion

Toronto-based hearing care provider HearingLife conducted a promotion on March 3 to coincide with World Hearing Day. It consisted of a free educational Facebook Live session featuring the company’s chief audiologist Jillian Price. Viewers were given 10 Air Miles loyalty points for participating, as well as 25 points for taking an online hearing test and 75 points for completing an in-person hearing test booked during the session.

In addition, from March 3 to March 7, the company is inviting consumers to participate in its Hear-A-Thon fundraising initiative by posting messages to social media sites. The company will donate one dollar for each post to the Campaign for Better Hearing.

“So many Canadians have been socially isolated for almost a year now,” said Price. “Imagine how challenging that is for those who also suffer in silence. This World Hearing Day, we are turning up the volume to let Canadians know that they're not alone when it comes to their hearing challenges. Whether it's free hearing tests by caring, licensed hearing healthcare professionals at any of our 250-plus clinics, or the free educational Facebook Live session that can be done conveniently from home while earning Air Miles, HearingLife is providing a variety of convenient options empowering people to support hearing health awareness on World Hearing Day, while also supporting their fellow Canadians.”

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