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Alberta Securities Commission conducts new campaign

The Calgary-based Alberta Securities Commission has begun a social media campaign called “Take Some Time.” The campaign, aimed primarily at young consumers, is intended to raise awareness of various types of online fraud and how to avoid them. The effort will highlight scams such as stock tips with promised guaranteed returns and work-from-home offers that frequently appear on social media sites. The campaign features an “Excuse Bot” at <> that provides information about these offers as well as excuses for declining them. The campaign is also intended to raise awareness of the potential risks of using “do-it-yourself” investment websites, often promoted via social media. Online ads will run on TikTok, Instagram, Reddit and Facebook through March.

“We know there is a desire to make money quickly, especially given the higher rates of unemployment throughout Alberta,” said Hilary McMeekin, director of communications and investor education at the commission. “During Fraud Prevention Month, the Excuse Bot will lead with a bit of humour, but ultimately show young people that, with or without scams, taking time to learn how to protect yourself, doing your own research and getting as much information as possible before you invest can save money and headaches in the long run.”

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