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General Mills begins cereal promotion

Mississauga-based food company General Mills Canada has begun a national promotion for its Cheerios, Cinnamon Toast Crunch and Lucky Charms cereal brands. For a limited time, specially-marked boxes of these product will contain a colour-changing plastic spoon. The spoon feature spokescharacters Buzz the Bee, Lucky and Crazy Squares. According to the company, this is the first time in 15 years that it has included collectable items in its cereal boxes.

“Canadians remember the delight of sitting around the kitchen table and digging inside a cereal box to find a free and fun collectable,” said Fawad Farrukh, director of cereal marketing at General Mills Canada. “By bringing back this familiar tradition, we want to generate excitement amongst Canadians, add some entertainment to the breakfast table and take consumers back to the simpler days of their youth.”

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