Estee Lauder signs Ana de Armas
New York-based cosmetics company Estée Lauder has signed an international endorsement agreement with actress Ana de Armas. She will appear in digital, television and print advertising campaigns for the brand, as well as participate in in-store appearances. Her first campaign will launch a new perfume in March.
“We are thrilled to welcome Ana to the Estée Lauder brand,” said Stéphane de La Faverie, group president of The Estée Lauder Companies. “Her story of overcoming barriers to achieve her dreams and become an accomplished actress is inspiring to women around the world, and her talent, warmth and beauty will bring a new energy to the brand.”