Public Safety Canada begins Uncontained campaign
Public Safety Canada has begun a new campaign called “Uncontained,” intended to raise awareness of the issue human trafficking in Canada. The national effort includes an online video highlighting how approximately one third of victims are trafficked by a current or former intimate partner. It also intends to clarify the distinction between human trafficking and human smuggling. It also includes social media advertising on YouTube, Facebook, Instagram and SnapChat, as well as online banner ads. The campaign was developed by the Banfield Agency, with media work by Cossette and media relations by Hype PR.
“We were presented with a unique creative challenge for this project, one that meant confronting our team’s own misperceptions about human trafficking,” said Craig Lobban, creative director at the Banfield Agency. “We wanted to create something relatable to the Canadian public by evoking the common imagery many mistakenly associate with human trafficking, the shipping container. We debunk these misperceptions using the ‘Human Trafficking isn’t what you think it is’ campaign tagline and reveal that things sometimes aren’t what they seem between traffickers and victims.”