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Marc Anthony rebrands

MAV Beauty Brands of Toronto has begun a rebranding initiative for its Marc Anthony True Professional line of haircare products. The rebranding includes shortening the name to Marc Anthony and adopting a new visual style intended to increase brand engagement. The effort also include redesigned packaging and an increased focus on online communications and social media content using the brand’s slogan, “Make Hair Play.”

“2021 is an important year for the brand and we are excited to reach such a milestone,” said Tim Bunch, president and CEO of MAV Beauty Brands. “As a growing brand that is rooted in innovation, it is important that we continue to evolve with our consumers. With our new packaging design and positioning, we aim to energize our current brand loyalists while also attracting new consumers into the franchise.”

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