Apex launches content marketing agency
Apex Public Relations of Toronto and its subsidiary Ruckus Digital have launched a new in-house content production studio called We Are Studio 365. The agency will specialize in the development of branded content for North American clients, including content marketing campaigns, editorials and social media projects. The firm’s clients include DoorDash, Walmart and Ubisoft, among others. One of its first assignments will be a series produced in collaboration with Once Upon a Brand called “Crash Test.” The series will take the form of a mock consumer report show that tests dating, dining, dieting, exercising, cannabis and other topics.
“Strengthening our position as a leading integrated communications agency, We Are Studio 365 will build upon our successful digital and marketing strategies that have experienced exponential growth over the past several years both in Canada and the US,” said Jennifer Stein, senior vice-president of integrated communications at Apex.