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Dr. Oetker conducts Momenti campaign

Food company Dr. Oetker has begun a new campaign for its Momenti Pizza line of personal-sized frozen pizzas. Developed by Giants & Gentlemen of Toronto, the campaign depicts the products as a way to balance a desire for indulgence with a lack of guilt. The creative features a woman working from home in the company of her centaur boyfriend. The initiative consists of 15-second television commercials and online videos, accompanied by six-second online videos and social media content.

“So much messaging this time of year appeals to health-focused New Year’s resolutions,” said Natalie Armata, chief creative officer at Giants & Gentlemen. “Being the ‘best of both worlds’ is a promise a lot of ‘soft health’ products could claim, so we needed to cut through the clutter. What better way to do that than with a man that’s also half-horse?”

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