Danone conducts International Delight campaign
Danone Canada has begun a new marketing campaign called “Live Life to the Flavourest” in support of its International Delight line of flavoured coffee additives. The national campaign, which will run until mid-March, is intended to increase awareness and consumption of the products by “inspiring Canadians to get the most out of everyday life.”
The campaign was developed in association with Momentum, Wavemaker and Carl Social Club. It includes a social media contest, television commercials, online videos and content marketing with French-language television series Caméra Café.