By Adnews Staff
Hotel company IHG has begun an international rebranding initiative intended to attract consumers when pandemic travel restrictions are lifted. The company will now operate as IHG Hotels & Resorts. The overall effort encompasses the company’s 16 hotel brands, which comprise approximately 6,000 locations in 100 countries. The new branding is intended to better reflect the company corporate slogan, “True Hospitality for Good,” as well as to highlight the ways in which is serves its customers. Additional elements include a visual style making use of new colours, photography and fonts. The company has also rebranded its IHG Rewards loyalty program by removing the word “Club” from its name.
“The travel industry has faced challenges like never before and, while adapting to new realities, we’ve also stayed true to our roots,” said Claire Bennett, chief customer officer at IHG Hotels & Resorts. “We have an incredible family of brands centred around connecting people, strengthening family bonds, forging business partnerships, uniting far-flung friends and engaging with our communities. Our evolved brand articulates how we bring our purpose of ‘True Hospitality for Good’ to life for our guests, hotel owners, colleagues and communities. So, as we continue to lead through and beyond the pandemic, we’re clear who we are, what we stand for and how we can help guests open up their world again when they’re ready to travel.”
IHG properties include Six Senses Hotels, Regent Hotels & Resorts, InterContinental Hotels & Resorts, Kimpton Hotels & Restaurants, Hotel Indigo, Even Hotels, Hualuxe Hotels & Resorts, Crowne Plaza Hotels & Resorts, Voco, Holiday Inn Hotels & Resorts, Holiday Inn Express, Holiday Inn Club Vacations, Avid Hotels, Staybridge Suites, Atwell Suites and Candlewood Suites.