Jim Pattison Group signs deal with Triton
By Adnews Staff
The Jim Pattison Broadcast Group of Kamloops, BC has signed an agreement with technology company Triton Digital to provide audio technology for its podcast service. Triton will also manage the podcast content and the measurement of Pattison’s radio streams online. The agreement includes the use of Triton’s Omny Studio podcasting system and its Webcast Metrics measurement service. Pattison operates 45 FM radio stations, three AM stations, three conventional television stations and 17 online news sites in 28 markets. Triton Digital is subsidiary of E.W. Scripps.
“We are pleased to partner with Triton as an important provider in helping us grow our digital audio business,” said Andrew Snook, digital director at the Jim Pattison Broadcast Group. “Triton’s Omny Studio provides all of the recording and distribution tools we need to make our best content available on-demand. Additionally, their Webcast Metrics service will provide us with the data we need to understand our listening audience and the consumption of our streams more, so we can provide an even more engaging experience for our loyal online audiences.”