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KITS Eyecare breaks campaign

Vancouver-based online eyewear retailer KITS Eyecare has begun a new campaign called “Open Your Eyes.” Developed by OstrichCo of Toronto, the initiative is running in Canada, the US and the UK. It comprises television, print, digital and audio advertising, as well as social media content. The creative focuses on the ease-of-use of the service and the rapidity of its deliveries by means of a spokescharacter called the KITS Guru.

“With KITS, we make buying glasses and contact lenses online fun, easy, affordable and fast,” said Joseph Thompson, chief operating officer at KITS. “We’re excited to announce our new campaign and to invite customers everywhere to experience KITS and order from the comfort of their home, even in their jam jams.”

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