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Bodacious Wines conducts content campaign

Arterra Wines Canada has begun a content marketing promotion for its Bodacious Wines brand. The effort, conducted in collaboration with Bell Media, consists of a three-part, unscripted series of online videos called “The Stranger Experiment.” The 20-minute videos were produced by Bell Media Studios and are being shown on the streaming video service Crave. The creative depicts strangers meeting for the first time during a global pandemic. In each episode, three pairs of strangers answer questions about themselves while drinking wine. According to the company, “participants challenge their beliefs, reveal their vibrant personalities, and explore the true meaning of being bodacious.” Additional elements of the campaign include broadcast, digital, out-of-home and social media content on Bell Media properties.

“The pandemic has demonstrated how important human connections are,” said Perry MacDonald, vice-president of advertising sales and partnerships at Bell Media. “We’re thrilled to partner with Bodacious Wines to deliver a short escape for Crave subscribers, and bring two premium brands together via this unique and entertaining initiative.”

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