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Vertical Impression signs sales deal

Edmonton-based Vertical Impression, a digital out-of-home media company specializing in elevator displays in residential buildings, has signed a sales representation agreement with Rogers Sports & Media of Toronto. Vertical Impression’s inventory and advertising analytics will now be offered as part of Rogers’ advertising service. According to the company, advertisers will now be able to better understand what demographic groups are viewing their creative, assisting in campaign optimization.

“We are aggressively expanding in the digital out of home space,” said Al Dark, senior vice-president of revenue at Rogers Sports & Media. “Our partnership with Vertical Impression gives our customers the ability to reach different audiences in different locations at different times of day and complements our robust suite of offerings.”

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