Kia conducts Sorento campaign
By Adnews Staff
Automaker Kia Canada has begun a campaign called “The Drive is Yours” for its Sorento sport utility vehicle. Developed by Innocean Worldwide Canada, the campaign focuses on the changes that have been made to the vehicle this year to create a “refined driver-centric experience.” The initiative consists of online video, online display ads, search engine ads, email communications and social media elements that launched on Jan. 18, accompanied by 30- and 15-second television commercials that broke on Jan. 25. The campaign is running in English and French.