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Scientists begin COVID vaccine campaign

A national coalition of scientists and communicators have begun an awareness campaign intended to counter misinformation about the COVID-19 vaccine. Called “Science Up First,” the national digital program is intended to distribute science-informed content on the subject. It will consist primarily of social media activities, accompanied by a website at <>. The campaign involves the participation of the Canadian Association of Science Centres, COVID-19 Resources Canada and the Health Law Institute at the University of Alberta, as well as a collection of volunteers and experts in the fields of infectious disease, biological science, genetics, epidemiology and science communications.

“In addition to tackling COVID-19 misinformation, the #ScienceUpFirst initiative will build enduring bridges between scientists, science communicators, community organizations and local audiences,” said Marianne Mader, executive director of the Canadian Association of Science Centres. “We envision this framework to be used beyond the COVID-19 pandemic to address other types of science misinformation.”

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