McCormick begins My Home is Canada campaign
McCormick & Company has begun a new campaign for its Club House, French’s and Billy Bee product lines. Called “My Home is Canada,” the campaign features figure skater Scott Moir encouraging consumers to demonstrate their national pride by submitting images of favourite places, foods or moments via social media until Jan. 19. The images will be used in a light show in Toronto on a date yet to be announced.
“In 2020 we celebrated the essence of being Canadian through a unique rendition of our national anthem for Canada Day and by highlighting diversity within Thanksgiving meals,” said Trevor Squires, general manager of McCormick Canada. “Now we're honouring that same spirit with light and inspiration through the eyes of Canadians. My home is Canada, the beautiful land of the true north where we are strong, diverse and free.”