Royal Roads breaks new campaign
Royal Roads University has begun a new advertising campaign called “Boldly Driven.” Developed by Will of Vancouver, the campaign is intended to attract potential students seeking change in their lives. It consists of online banner ads, social media content and online video pre-roll ads, accompanied by recruitment activities focusing on specific programs. The effort will run until the end of March.
“There is often a sea of sameness when it comes to the education category,” said Lisa Lebedovich, creative director at Will. “We wanted this campaign to stand out visually and tonally to reflect the boldness of the Royal Roads learning experience as the place for driven individuals to take charge of their careers and lives in a rapidly changing world.”