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Kellogg readies Special K promotion

Kellogg Canada will begin a promotion for its Special K cereal brand called “Prove It Day” on Jan. 17. According to the company, that is the day on which most people give up on their New Year’s resolutions. The promotion is intended to encourage consumers to remain resolute. It features reality television personality Kaitlyn Bristowe, who will describe her own experiences with meeting challenges in life via social media. On Jan. 17 consumers can visit a website at <> to scan to barcode on a Special K box for a chance to win a variety of fitness-themed prizes.

“You have the goals,” said Christine Jakovcic, vice-president of marketing and nutrition at Kellogg Canada. “Special K has the nutrients that matter. At Special K, ‘Prove It’ is our everyday mantra for success. We believe that the difference between a goal-setter and a goal-getter is more than just one letter. That’s why we are introducing ‘Prove It Day,’ to let Canadians know that we’ve got their back and are here to help make it easier to stick to those resolutions.”

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