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Efkay, Cosmo Music form joint venture

Musical instrument distributor Efkay Musical Instruments and music retailer Cosmo Music have debuted a new joint venture called Launch Music. The Toronto-based entity will focus on logistics, distribution and marketing services aimed at Canadian musical instrument dealers. Launch Music will be headed by Jean-Philippe Lambert, previously of Desjardins. The firm’s services will begin rolling out in April.

“The benefit of having Canada's single largest MI retail store located on the same compound with access to its multiple internet sales channels including leading market positions through,,,, and more on the way, brings a unique value proposition to brands looking to penetrate the Canadian market,” said Mark Hebert, president and CEO of Cosmo Music.

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